{"id":2444,"date":"2021-04-29T10:44:01","date_gmt":"2021-04-29T10:44:01","guid":{"rendered":"https:\/\/weighstation.eu\/?post_type=event&#038;p=2444"},"modified":"2021-04-29T10:44:38","modified_gmt":"2021-04-29T10:44:38","slug":"social-media-marketing","status":"publish","type":"event","link":"https:\/\/weighstation.eu\/en\/event\/social-media-marketing\/","title":{"rendered":"Social Media Marketing"},"content":{"rendered":"","protected":false},"featured_media":0,"template":"","typology":[4],"keyword":[19],"class_list":["post-2444","event","type-event","status-publish","hentry","typology-eventi","keyword-workshop"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Social Media Marketing - Weigh Station<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/weighstation.eu\/it\/event\/social-media-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social Media Marketing - 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10:42:56","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/weighstation.eu\/wp-includes\/images\/media\/default.png","width":1024,"height":480,"sizes":{"thumbnail":"https:\/\/weighstation.eu\/wp-content\/uploads\/2021\/04\/triennale-plus-twitter-07-1-1024x480-1-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/weighstation.eu\/wp-content\/uploads\/2021\/04\/triennale-plus-twitter-07-1-1024x480-1-300x141.png","medium-width":300,"medium-height":141,"medium_large":"https:\/\/weighstation.eu\/wp-content\/uploads\/2021\/04\/triennale-plus-twitter-07-1-1024x480-1-768x360.png","medium_large-width":768,"medium_large-height":360,"large":"https:\/\/weighstation.eu\/wp-content\/uploads\/2021\/04\/triennale-plus-twitter-07-1-1024x480-1.png","large-width":1024,"large-height":480,"1536x1536":"https:\/\/weighstation.eu\/wp-content\/uploads\/2021\/04\/triennale-plus-twitter-07-1-1024x480-1.png","1536x1536-width":1024,"1536x1536-height":480,"2048x2048":"https:\/\/weighstation.eu\/wp-content\/uploads\/2021\/04\/triennale-plus-twitter-07-1-1024x480-1.png","2048x2048-width":1024,"2048x2048-height":480}},"title":"Social 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professionalizzante a cura di\u00a0Luca Melchionna<\/p>\n<p>Il corso organizzato da Weigh Station for Culture in collaborazione con Fondazione Fitzcarraldo \u00a0propone un percorso formativo, in modalit\u00e0 di breve workshop, finalizzato ad acquisire le competenze necessarie per pianificare e gestire la comunicazione online, imparando a sfruttare le potenzialit\u00e0 dei social media e a creare nuovi canali e nuove regole che superino gli schemi del marketing tradizionale.<\/p>\n<p>Le istituzioni culturali italiane hanno bisogno di figure professionali in grado di sviluppare una strategia di marketing e comunicazione sulle reti sociali che sia realmente integrata con gli obiettivi generali dell\u2019istituzione. Il panorama attuale presenta, nella maggior parte dei casi, una situazione di mancata comprensione di come queste strategie possano contribuire a sviluppare una mission, oppure, anche laddove queste opportunit\u00e0 vengano colte, una sostanziale delega di queste funzioni a personale esterno alle istituzioni. Questa seconda via di fuga finisce paradossalmente per approfondire il distacco tra l\u2019istituzione nel suo complesso e la sua immagine sul web, che invece andrebbe ridotto al minimo. Le istituzioni culturali hanno quindi bisogno di formare o inserire nel personale delle figure professionali che possano svolgere questo lavoro in autonomia e dall\u2019interno. La comunicazione e il marketing non sono pi\u00f9 percepite come il braccio operativo di decisioni prese altrove, ma un settore chiave dell\u2019istituzione, che ascolta e vede meglio di altri, e che quindi pu\u00f2 partecipare pienamente al processo decisionale.<\/p>\n<p>Struttura del corso:\u00a0durata complessiva 12 ore, suddivise in moduli di due giornate<\/p>\n","credits":""},"blocks":false},"_links":{"self":[{"href":"https:\/\/weighstation.eu\/en\/wp-json\/wp\/v2\/event\/2444","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/weighstation.eu\/en\/wp-json\/wp\/v2\/event"}],"about":[{"href":"https:\/\/weighstation.eu\/en\/wp-json\/wp\/v2\/types\/event"}],"wp:attachment":[{"href":"https:\/\/weighstation.eu\/en\/wp-json\/wp\/v2\/media?parent=2444"}],"wp:term":[{"taxonomy":"typology","embeddable":true,"href":"https:\/\/weighstation.eu\/en\/wp-json\/wp\/v2\/typology?post=2444"},{"taxonomy":"keyword","embeddable":true,"href":"https:\/\/weighstation.eu\/en\/wp-json\/wp\/v2\/keyword?post=2444"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}